PHP 12 | Social Media Selling
Podcast

Social Media Selling With Joshua B. Lee

PHP 12 | Social Media Selling

 

Social media is, without doubt, a very powerful marketing tool. That is why learning its platforms is essential especially if you are promoting yourself or your product. In this episode, Adam Lyons talks with Joshua B. Lee, a LinkedIn expert who teaches not only how you should be setting up your profile and pictures, but exactly what kind of content you need to create in order to boost illusive SSI scores that tell LinkedIn if you are someone who should get organic views or not. If you are interested in growing a business with LinkedIn, then this episode is a must for you.

Listen to the podcast here:

Social Media Selling With Joshua B. Lee

I am joined with my good friend and one of the world’s leading LinkedIn experts, Joshua Lee. What’s up, Joshua?

I’m happy I’m talking to you. Life is good. Everything’s good.

What I love about you is you have been successful multiple times in multiple different businesses. Perhaps the thing that I’m most impressed with is you are the consultant to all of the world’s top internet marketers. You’ve got from Jay Abraham to I don’t know who the other guys you’ve got. There’s a whole bunch.

Joe Polish and Dan Sullivan. Damien Zamora, Adam Lyons.

You listed some of the internet’s greatest marketers one after the other.

Leading up to the last one, which was the best.

Anyone reading this is going to realize that we’re good friends beyond this, which is why I’m so stoked to have you here. Something you’re good at is you can help anybody not only advance their reach via LinkedIn, but also use it to become an influencer, to generate more sales, to grow their business. Could you maybe talk a little bit about how you discovered that, why you’re a big fan of LinkedIn and a little bit about your story with LinkedIn?

All the things that you mentioned are not so much around algorithms and platforms. One of the biggest things that I’ve learned and be able to help these individuals is overall, I’m not trying to game an algorithm, I’m not trying to come up with a new product or service that someone’s got the rebuy or a just in six months. It’s more going in and looking at the human beings on how they connect and engage online. That’s why it doesn’t matter what vehicle or platform or vertical that you’re working in, the clients that I get to work with are because I’m truly teaching, in most cases marketers, how to be human online again. It’s being able to adjust and remind them of how like you and I are having a conversation now.

We’ve forgotten to be about how to be able to do that online. Being able to provide them these skills and go, “Let’s adjust.” Don’t speak at people. Connect with them, engage, have conversational writing, which then people will go, “Let me respond to this because I’m not getting talked at.” That’s what we’ve been able to do on LinkedIn, on a platform where so many people to speaking at pitching, spamming, selling. It’s like, “How do we be the unicorn?” Let’s start with appreciation. Let’s go in and look at the human condition on how it is online and let’s appreciate people for these little things that we’ve forgotten through all the automation, all the art marketing, all of the B2B to B2C and let’s go 100% H2H, human to human.

I think that’s why you’re appealing to these experts like the Dan Sullivans and Jay Abrahams of the world. One of the big things I love about this is I find that when it clings to any social media platform, you’ve got your early adopters and then you’ve got the followers. It’s the early adopters that end up being the big influences, the ones that the most successful. You were not only an early adopter of LinkedIn, but you became a master of it quickly. I think that speaks volumes and is why many of these experts are reaching out to you because they understand the power of being an early adopter.

If you can dominate the new platform before anyone else, then everyone’s going to end up following it and coming to you. The only risk is whether you believe this platform is going to work. LinkedIn isn’t a risk because not only is it backed by one of the largest companies in the world, but it also is a place that has some of the most affluent and influential people already, yet the masses haven’t come yet. The masses are still fighting over Facebook, not realizing that Instagram is already where it’s at. LinkedIn is secretly, truly where it’s that.

That’s the thing. The masses have tried to come before. When I first started it, I was in a different space. I’ve had many different successes in different careers. I’m in different verticals. I’ve had a lot of failures too. Let’s be 100% real. I haven’t had been successful in my life. Each time I have success, there’s always a downside and upside. It’s being able to, in our world starting companies, you’ve had the same stuff. People are going like, “I’ve only had success,” Sorry, it’s not. On LinkedIn, I saw on the survey I did. It was online advertising. I went in early many years ago, not even realizing and originally what the opportunity was. I would manipulate traffic. I would promote articles and then should help people get views. Like, “Let me get your article.” If someone sees an article that has 30,000, 40,000 views where people aren’t getting that, then you can become that influence from this Facebook. Look at me, I’ve got 40,000 articles. Did you read my article? No. Learning from that, it was great. I was selling people. I wasn’t engaging, connecting and educating individuals and I didn’t like that. That’s where I made that shift with what I do now.

It’s all about engaging with your audience, connecting, educating, never selling. I’d rather help my clients and myself on a platform like it is build advocacy. Many people, like with the masses, they’re getting all these other, “LinkedIn experts.” I saw one, they hit me up with a message and I saw it. I said, “You’re sending mass messages. I call it spam.” A year ago, you were, I think this guy was selling insurance and now he’s a LinkedIn expert. That’s where the masses are getting thrown off at them is because of the fact that they’re getting these guys coming in. They’re like, “I’m going to teach you automation. I’m going to teach you how to be able to pitch to 1,000 people and hope we get that one sale.” It’s okay if you piss off 999 people. You got that one sale. That throws people off, but the influencers are going, “I’m not going to do this. I’m going to connect, engage and educate on a platform. I’d be different.” That’s where we help our clients too.

I’m going to share a little personal story that I think is relating to this. I run a number of Facebook groups where I communicate with potential clients before they sign up. I received a number of complaints from one of my best Facebook groups from people saying, “There’s a guy who’s spamming us.” I reached out to the guy privately and it turns out that he has paid $5,000 to learn how to steal clients from groups. Apparently, he is a big fan of mine. He’s like, “I’m sorry. This wasn’t my intention. I can’t believe people complained. I feel bad.” I was like, “Why don’t you sign up with my other company and let us teach you how to be a real influencer, how to generate good content and make sales from it?”

He was like, “I like the idea of what you say, but I’ve been successfully doing it the way that I want to keep doing it.” I said, “I’ll want to challenge you. Could you define success for me? Let’s put this in numbers. How much money have you made? How long have you been doing it?” He’s like, “I’ve made $10,000 doing this and I’ve only been doing it for four months.” I was like, “Have you ever thought about dividing $10,000 by four months to see what your monthly salary is?” He’s like, “I never thought of that before.” I was like, “Because you’re only making $2,500 a month.” I was like, “That may sound good. Let me ask you, how many hours a week are you working on this?” He goes, “You don’t understand. I love it. I love what I do.” I’m like, “I got it. How many hours?”

He’s like, “I’m probably spending twelve hours a day, six days a week.” I’m like, “Are you aware of the amount of money you’re working for? It’s not that impressive. If you think about it, you’re averaging maybe $10 an hour doing that and there were so many other jobs that would pay you more than $10 an hour if you did the other job. More importantly, you’re destroying your brand. People are complaining about you. They’re going to remember that as you try and build and scale. If you ever want to earn more than $10 an hour.”

That’s what they’re looking for, Adam. They’re okay. I’m in the online advertising space back before anyone knew about what it was, like 2002, 2003 and that was okay. You would see these guys go in and they would game the system and make as much money as possible in a six-month timeframe. They’d change their name and they’re okay with that. I’m like, “What? It’s like you had to kill your company, change your name, start-up anew and then see how much more money you can steal from the next person. That’s exhausting.” Why do people think that that that’s okay? Same thing on LinkedIn. I had a guy reach out to me, he’s like, “Joshua B, have you ever thought about using LinkedIn for leads? I was like, “Do you know what? I have.” I asked him a question. I said, “Do you know you’re mass spamming and doing this and there’s a better way? You don’t have to piss off 999 people to get that one sale of 1,000.”

He goes, “Yes, but I find that when I do this, it works a lot better because most people don’t respond to me.” I’m like, “Do you hear yourself what you’re saying there? There’s probably a reason why most people are not responding to you.” They don’t get it. They’re fine in playing this long game. As I tell everyone that, the guys that I work with, they’re selling a lot of high-end products and services that add value to this world first and foremost. They’re not looking for that next step person to get them 1,000 $10,000 sales. That’s what you need to do. Number one, LinkedIn is not the platform for you. Number two, I’m not the guy for you. There are 10,000 people lined up behind me that are willing to take your money so you can possibly take money from somebody else. If you’re looking to be able to change this world, add value and connect, engage and educate your audience so they choose to be with you and you don’t have to sell them in the first place, I can help you do that.

PHP 12 | Social Media Selling
Social Media Selling: Don’t just speak at people but rather connect and engage with them even through writing.

 

People are going to be reading this and they can be like, “I’m sold. I get the idea. I’ve got to be a better person when it comes to being online. I’ve got to get my message online and LinkedIn might be the right way to go about it.” Could you share three get-started tips to someone who is like, “I want to jump into LinkedIn. What do I do?”

First and foremost, the easiest way. Your profile is the tip of your spear. LinkedIn was purchased by one of the largest companies in the world, Microsoft, for $24.6 billion. One of the biggest things is they have products all over the place. With them being able to go in, it was the largest purchase and they’ve seen their largest return. They’re doubling down on LinkedIn. They’re going to be using all the information that you have in your profile, first and foremost, across all their platforms, from Outlook to Skype to Excel to all the other thousands of programs that Microsoft owns. This is where most people have forgotten. They went in and they did what most people do. They set up their profile, they use those resumes and they walked away and they’re hoping it’s going to work. That’s what I say. Your profile, if you do what I’m teaching and I teach my clients to do, that’s the tip of your spear. That’s what you need to start with.

One, easy enough, everyone can do this. Find a nice solid background and take a professional picture yourself, a headshot. It’s not Instagram, it’s not Facebook. I don’t need to see you surfing or riding your four-wheeler or anything like that. It is a professional platform. We aren’t going human to human, but they want to be able to see. We’re dealing with a higher, more educated audience. The average income on LinkedIn compared to companies like Twitter, Twitter I think its $58,000 a year right now. Facebook’s around $61,000 a year. The average income on LinkedIn is around $118,000 a year.

All of those numbers blow me away. They’re significantly higher than I expected.

I think the median household income across the United States is $63,000.

This is household income, not individual users?

That’s household but think about that though. The average incomes on those are below the median household income. It’s those different pieces of what you’re looking at. I want to make sure I can target an audience. First and foremost, have a solid picture. Number two, after someone sees your picture, they’re visible. We all connect with people visually. You want to be able to have that right picture. Number two is your title. Most people go in and be like, “I’m a business owner, a sales rep,” whatever their title might be in their company. They’re still thinking in the mindset of is a place that I put in my resume. This is your first opportunity to be able to connect with someone. What I go with, and I believe it allows people to understand, because I’m working with the human condition. I’m trying to work within those parameters of how someone interacts and connects with other human beings.

My title starts with, and I recommend everyone, “I help X to achieve Y so they can do Z. The reason why we do this is X is our avatars or client. It’s the ideal person we want to work with. We’re polarizing. We’re telling people exactly who we can help. Y is what we do for those clients. Z is why they buy.” It’s the outcome. People don’t realize, they almost sell them what they do and who they are and they don’t sell on what their results achieve for that person. This is why people buy. They make a decision on emotional decisions. This is your opportunity to be able to get in their faces and be able to draw them in.

There’s something somebody I use when I do marketing. They’ll often be like, “How to get ABC without the pain of X.” I love anytime that you can summarize a message that’s simple.

Having a good headshot is essential to connect with the right audience. Click To Tweet

That’s it. You’ve got to be able to say what you do, talk about who you do it for and evoke an emotion, which is the result. People buy emotions. You look at things of an emotional standard. This is why when I’m talking about posting too. When you’re posting online, you need to be polarizing. This is the next thing I want to be to go on. People are like, “I’m going to be trying to be indifferent towards everyone. I don’t want to affect anyone. I’m going to make statements that don’t push.” No. People buy because they love or hate something. They make decisions because they buy or love or hate something. If you are indifferent towards everything, you’re not only wasting your time, but they’re wasting theirs and they’re not going to be able to move forward on anything. You have to be polarizing with their audience. It’s the same thing with your headline.

I think that’s so true because anytime you’re standing in the middle of the road, no one’s ever going to read it and be like, “Yes, I align with that or no, I don’t align with it, so I’m going to fight against it.”

You’ve got to have those. You’ve got to have your haters and your people that are going to follow-up and be able to stand on your side. I look at emotional decisions in this scenario. If I held up a $1 bill or a $100 bill, you have different emotional attachments to each bill even though the paper that they’re printed on is exactly worth the same. We all know that there’s not enough money in the bank to back up either one of them. I think we’re close to about $1 trillion in debt. It’s the emotional ties that we have to each bill that gives it this if it takes significance. It’s the same scenario when you’re online. You’ve got to be able to get someone to make an emotional decision that is based on education and will that they want to be able to move forward with you.

I’m going to take this in a different direction just for a second and share something with you about the value of a bill and the emotional value. As you know and as many of my readers probably know, one of my other businesses, I’m a dating coach and I will often take clients into gentleman’s clubs. We always joke about the value of a bill because we talked about how a $1 bill is the lowest value. After that, you probably have the $5, then there’s the $10, then there’s $20. The next value bill is the $2 bill. There’s $100. My clients are always like, “Why is the $2 bill worth more than the $10 or the $20 or the $50?” I’m like, “Because there is an emotional value because of the rarity of a $2 bill and how often you see them. That if you tip with a $2 bill, you’ll often get a lot more attention than somebody tipping with other bills because it’s rare.” It’s the emotional value that makes them get drawn to it versus the financial value.

I used to do this and I stopped. It was an interesting experiment. I went out and got I think $100 and $2 bills and that’s what I would use when I would tip. It was interesting to be able to see the people’s reaction when they saw that comparatively. I could give them less and they love it more. My son, if he gets them, he collects them. I used to as a kid. I would collect those. I have a little stack in the back and never touch them.

What I love about it is that what you’re saying, like with the job titles, if I see sales rep, it’s going to be the same as every other sales rep I’ve ever seen. I’ve already made the decision about who you are, the personality type you have, what I can or can’t get out of you. The minute I see someone that’s like, “I help business owners increase their sales via this one method so they can focus on other areas of their business knowing that I’m handling that.” I’m like, “That sounds a lot more interesting than a sales rep.” Even though it’s exactly what a sales rep does.

You can self-identify. At that point it’s like, “That’s me. He’s talking about me.” That’s the piece you’ve got to be able to distinguish yourself from everyone else in the masses. That’s the beautiful thing that I love about LinkedIn, the vehicle that it is now is you can be able to stand out. You’ve got amazing people, Arianna Huffington, Gary Vaynerchuk and many others that are big. They’re saying, “This is your time to be able to get on that platform and add value.” The organic reach that you have on LinkedIn is like Facebook circle 2008, 2009.

Everyone on Facebook is like, “How do I increase my reach?” It’s like, “It’s easy. Go to LinkedIn.” One of the things that I talk about is the power of cross-platforming, which people don’t realize as well. Each of these platforms, in essence, is like its own individual Island. A lot of people go to that island and they’ll be like, “How do I get everyone on this island to like me?” What they don’t realize is if they rocked up on the island but brought 1,000 people with them from a different island, all the people on the island, we were like, “Who’s this person that turned up with 1,000 people?” The social media algorithms are looking for that.

Facebook is looking for people that are taking people from Snapchat and driving them to Facebook. That is where it’s choosing to show its organic views. It’s like, “This person’s continually bringing views from Snapchat. Let’s make sure this person is seen by Facebook.” In the same way, if you go to LinkedIn and you tell your social media, “We’re going to LinkedIn,” the LinkedIn algorithm is going to wake up a little bit on you significantly more than anyone else and be like, “This person’s driving a lot of traffic to our website from other social media sites.”

PHP 12 | Social Media Selling
Social Media Selling: People buy products or avail of services based on their emotional decisions.

 

I had this conversation with a good friend of mine, Steven. He runs an amazing group and he’s one of my clients as well for veteran-preneurs. We’re increased. I said, “You’ve got 13,000 veteran-preneurs in your group on Facebook. Why don’t we help everyone out? Bring them all over.” Tell them we’re working to build advocacy. It’s the whole scenario. I was at ACL. You see that one-person dance along, you’re like, “There’s someone crazy. They’re dancing by themselves.” As soon as that second person comes in and there are two people dancing, now other people are able to go in. How do you bring more people with you that are already your advocates and be able to rise up together? That’s a great way to be able to do it. LinkedIn sees that. They’re looking for people that are engaging, connecting and drawing people in and having the likes, comments and shares, not so much the views. You can be able to do that because you already have that we’ve spent years doing other platforms. You can bring that over to LinkedIn and be able to work that in your favor for everyone involved.

Let’s talk about one little secret sauce thing. What is this LinkedIn score, your profile score thing?

LinkedIn SSI score, the Social Selling Index. This is what always gets me too. When people come in, they go, “I’ve got a LinkedIn guy.” “What’s your SSI score?” They go, “What’s that?” I go, “You’ve got a LinkedIn guy? They probably should have started off with that.” The beautiful thing is you look at Facebook, we spent years getting all these likes on our pages and now we have to pay to get in front of them. It’s a pay to play platform, unless you know amazing things, like to be able to take them from Snapchat to Facebook and around, but most people don’t get that stuff. LinkedIn is truly organic. Reach is amazing. It’s all based around what this called an SSI score. You can go to StandOutAuthority.com/ssi or you can look up SSI score on Google and log in to your LinkedIn and you can see your scores. People don’t realize that they’re an algorithm. They want you to truly be able to help and do true social selling, which is engaging, educating, inspiring, not taking the same spammy techniques that you used offline and on the email that and then moving on social and going, “I’m social selling.”

You’re spamming people still. With the LinkedIn SSI score, and here’s the gamut, it goes from 0 to 100. If you’re between the 0 and 30, it’s like back in the day with your SAT scores. I don’t know if I’m aging myself or not, but if you put your name on it, you got 300 points. They’re like, “Good job. You put your name on it.” That’s like LinkedIn. If you set up a profile and walked away, your score is prior 0 to 30. LinkedIn’s like, “You’re on the platform.” From 30 to 70, you’re looking around, you’re browsing, you’re window shopping. They see that you’re doing it. You’re probably within 0 to 70. They’re like, “He’s not doing everything they need, but he’s at least interacting.” Now when you get that 70 and above, LinkedIn goes, “This person’s commenting, sharing, adding value, doing what we want to be able to make this platform where it’s going. We want to help them out.” They’re going to see that your score gets over 70, they’re going to start promoting you more organically across their entire platform, giving you more reach, allowing you to connect with more individuals. That’s the easy way to be able to do that.

This is a numerical way of seeing how well you’re doing.

This is what we need to be able to see. It’s not definitive, but it is a major driving factor to be able to show and be able to check-in and go, “Where am I at? Am I doing the things that I need to do?” This is the frontend. You and I have talked. This gets you where you’re going, but it’s not going to close the deal for you. There are many things that we help our clients with on the backside, but this is going to get you at least to the show. There are four things I tell everyone to do on a daily basis. I took Dan Sullivan from zero because when we started, he had no profile, to well over I think almost an 85 with less than 30 days. I’ve helped other people. Other guys like that are able to ramp up their score, which gives them massive organic reach.

I’m excited because we’re about studying mindset. I can’t wait.

I’m in your profile on occasion and I’m like, “We’re going to get this.” I remember when I helped you get your first connection. I was like, “Yes.” Here are the things that we’re going to be looking at. It’s first and foremost you need to be able to do one post a day of adding value. When I talk about posting, I want to stop the four things I’m going to tell you and go into posting because it is super important to be able to follow a rule a thumb that I’ve seen work time and time again. This isn’t just on LinkedIn. This can be across any social platform. Have you ever heard of the 10-20-70 rule? I think you have, because you may have talked about it. 10-20-70 rule is 10% personal. LinkedIn is not Facebook. I don’t need to put on there, “Here’s the first day of my kids go into school,” but people connect with other human beings. Don’t buy from brands just because. You buy from other people. You connect with other people. You need to be able to share a little bit about yourself and allow them to be able to get to know you as a human first.

On your posting, 20% of it needs to be the company, things that add value that your company has done for other human beings, other clients. The reason why we say 20% of your posts need to be about this, the main reason is that we don’t want to be that guy in the room that’s always talking about themselves. They’re like, “There’s Josh again. Every time I see the guy who talks about LinkedIn, it’s exhausting.” We can say that about Adam because they’re like, “There’s Adam. That guy talks about picking up ladies all the time. I’m in.” It depends on what you’re into, but you don’t want to be that person. 70% of your posts need to be adding value, being a curator of content. Yahoo, back in the day, was an aggregator of content. We went there daily to be able to get all the information we were looking for that was specific for us. That’s what you want to be able to do on the platform. You want to be able to add value from other people and educate your audience. Even though it’s not your content, as the audience comes in and gets educated and realize that they have this issue or problem that you’re educating them on by taking in content from other people, they will go to you for the solution as well.

Cross platforming brings can lure more people from one platform to another. Click To Tweet

I wanted to make sure I went into that because I tell people to post, they’re going to start, they’re going to do the wrong thing. I have to make sure I’m as clear as possible. Back to the four things, first and foremost, one post a day, add value to your audience. Number two, I want you to reshare someone else’s posts that’s an influencer within your marketplace that adds value to your audience. Number three, I want you to like someone else’s posts that’s either an influencer or potential avatar, client. Number four is I want you to comment on someone else’s post that is an influencer within your marketplace that you can add value to their post because we want to be able to add value to someone else’s. If they’re an influencer in their space and you add value to their post based on giving comments back, other people will come to you. That’s one post, one reshare, one comment, one link every single day. If you do that in less than 30 days, you will be within the LinkedIn algorithm and you will start seeing massive organic reach within your posts.

That’s like a couple of minutes a day.

You want to get it down. You can do it less than 5, 10 minutes a day. It’s that fast to be able to go through. You can almost even batch it earlier in the week. The biggest thing is to shine through. Post videos. Go in, share who you are and don’t just copy and paste someone else’s stuff. I want to be able to understand. I want to see you. Remember that whole polarizing thing. Tell me why this works, why it doesn’t, who you like, what you don’t like, all these things because you want to be able to draw in your tribe.

Joshua, I think you’ve given a ton of value. I love asking people for a random psychological hack, something that has helped them be a better business owner or be more successful in life. Something that beyond LinkedIn, what would you say is a golden nugget, a psychological hack that you could give people that you think could make a big difference in somebody’s life?

This is something that has changed my life. I’ve had my amazing ups, but I’ve had downs as well. There are different pieces that will be able to drive us. We all have a phone. Everyone’s got a phone these days as a camera. The biggest thing is the most powerful app on your phone is your camera. The way that I use it is this. You’ve made a to-do list, Adam? Written things down? What’s the value of that piece of paper once you’ve written whatever you’ve written on it?

I’m going to answer, it depends on how often you use it. I know a lot of people will write something down and then that’s it. To them, that piece of paper is not only not worth anything, but it’s also always less than nothing. Whereas if you use it, then it could almost be priceless.

Truly, the value that paper is still a piece of paper. As human beings, even though we write things on there, we still see it as a piece of paper and sometimes it’s like, “We’re going to get that out. I didn’t get to that, so I’ll get to it tomorrow.” The problem is no matter what we do on it, we still see it as a piece of paper that we’ve written things on. One way or another, it’s going to affect us but it’s not massive. I flipped it around. I take my phone and with everything, I’m looking at the human condition. As I work online, as I work with other individuals in my coaching, I look at it this way. The more senses I use, one, the more it’s going to impact me. Two, I hold myself accountable more than anyone else. The biggest thing that you can be able to do is to be able to take out your phone and be able to do this. I take out my phone every morning. I don’t touch my phone.

One of the biggest things that’s also changed is the biggest thing that most people look for when they wake up is their phone. They set precedents that the outside world is more important than them by going in looking at social, look in an email, all that stuff. I believe that the outside world doesn’t make me successful. I make me successful. If I start off my day looking at the outside world, the world didn’t stop turning. It didn’t blow up. It’s still there. I can let my phone and not touch it for about an hour or two before I get up and allow me to be the focal point of my life. That’ll give me the power moving forward. Once I do pick up the phone, I think of five things starting off that I know without a shadow of a doubt that I can accomplish that day. I take out the phone. I put the camera on and I record myself. I said, “Josh, you are going to do X, Y, Z. It’s walking the dog, using the restroom, giving your wife a kiss, taking your kids to school.” They’re easy things that without a shadow of a doubt you know you can accomplish.

At the end of that video, I go, “Josh, congratulations on accomplishing all your goals.” That’s the video. The reason why I do this is that most of us do not go to bed feeling accomplished. If you don’t go to bed feeling accomplished, you don’t wake up with the power to accomplish more the next day. If you could go to bed every single night feeling accomplished, it will change the way you sleep. It’ll change the way you wake up in the morning. As I know, I do these things right before I go to bed, I take out that phone and I watch that video. I hear and I see myself, the person I hold more accountable than anyone else, say congratulations on accomplishing goals that I knew I accomplished. It’s truly life-changing to be able to go to bed feeling accomplished every day, no matter what happens, even if you broke your leg that day.

PHP 12 | Social Media Selling
Social Media Selling: Doing at least one post a day is essential because it can add value to you or your brand.

 

I’ve got to throw this at you. Do you know Hal Elrod?

I do.

You got to write The Accomplished Evening as the counterpart to The Miracle Morning.

That’s what I get. Hal wrote the afterword of my book, Balance is Bullsh*t. We play volleyball on the weekends, so you have to come out and play volleyball with us sometime.

I’ve seen you do the beach volleyball in the park. I’d love to. You’ve got to get The Accomplished Evening. I love that. I think it’s a great idea.

It truly is being able to go in and do these things, then you can up the game. As you get accomplished and you’re going and you get these things and you keep leveling up as you go. You’ve got to start out first as feeling accomplished and being able to go through your day without thinking about knowing that these things get done. It changes the trajectory of your life. At the same point, the cool thing is, one, if you can look yourself in the mirror and say that you’re going to accomplish something you know you do it every single day. You can look anyone in the mirror, tell anyone anything and feel confident about what you’re saying because we hold ourselves more accountable than anyone else. Two, you’re doing a video every day. Guess what’s more important on platforms like LinkedIn, Facebook? If you can record yourself and talk to others in that camera, the better. It’s like a triple play right there because every single day you’re practicing talking into the camera.

It’s an exercise that we get a lot of our content craze there is to make sure they make a video every day, whether they do anything with it or not. At this point, I’m hoping that people reading this are inspired to want to at least dabble with LinkedIn. The hard thing is it’s hard to work with you because you do work with the biggest and best names out there, like the Joe Polish and Jay Abrahams, all these guys who pay a large sum of money to have you help them. I don’t know how comfortable you are offering it. I know that you sometimes have invitational training that you put on. Is that something that you’re willing to share if somebody wanted to maybe connect with you?

There’s too much bad information going out there. I didn’t want to limit myself to the clients that I work with because I share as much as possible on my LinkedIn profile. I try and give free value on a daily basis on that platform. As you and I know, free value is that and there’s no value in it a lot of times for most people because they didn’t put any money into it. That’s where most of us hold the value. Over time, I was convinced, especially with my wife because she came in on this with me as well. We put together a LinkedIn authority accelerator. That is for more for every entrepreneur, every business. It doesn’t matter what you’re doing. If you’re trying to be on LinkedIn, we put this together to be able to go through all the main things that are going to give you the most impact right now on LinkedIn without having us running the entire thing for you. It’s great. It’s something that I’ve never offered before and I’m used to working with my clients one-on-one. I hate massive groups like, “Come in as group training. We’re going to do it,” and this can be 500 people listening to this one person. I didn’t want to do that either. Our groups have no more than ten people per group. We do these classes six weeks and it’s been pretty amazing and we’re getting that started out.

If somebody did want to join, what’s the best way for them to find it?

The best way for them to find it, I made it easy. It’s SOAuthority.com. It’s Standing Out Authority. Even though it’s SO Authority, it’s still SOA.

Joshua, thank you so much for taking the time to come and join me. I truly appreciate it.

I had a blast, any time.

Make sure you go check him out at SOAuthority.com. Go and learn more about LinkedIn from Joshua.

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About Joshua B. Lee

PHP 12 | Social Media SellingJoshua B. Lee is an entrepreneur, business owner, author, coach, marketer, husband, and father. In 2003, he built his career in online marketing with clients such as MySpace and Google managing over $100 million in advertising spend and controlling over 35 Trillion online impressions.

He has built 16 companies from online marketing to coaching to web design and more, but is most passionate about human connections. His current venture, StandOut Authority, is about humanizing your professional and company brand on LinkedIn through authentic and inspirational engagement.

He believes there is no B2B or B2C, only H2H, human to human connections. As a father of two and published author of Balance is Bullsh*t, he believes there is no work-life balance but an integrated life based on vision, relationships, health and business.

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