Podcast

The Power Of Real Estate with Keith Yackey

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Have you been thinking of getting into real estate investing but are too afraid to start? Take that big leap as you learn the power of real estate. In this episode, Adam Lyons talks to Keith Yackey, the Founder of Private Money Pro and creator of the Private Money Process, about how you can build a real estate company using his simple method. You may have heard of companies before that go on stage and teach people how to start their own property flipping business. Keith will give you the secrets that you’d gain if you turned up at those events so you can become a real estate mogul.

Listen to the podcast here:

The Power Of Real Estate with Keith Yackey

I am joined by Keith Yackey, who is a good friend of mine but also an amazing expert when it comes to leveling up your business, leveling up your life and being an epic business owner or entrepreneur. Keith, thank you so much for joining us.

It is such an honor and I’m stoked to be here. Thanks, Adam.

Why don’t you start off by letting our audience learn a little bit about you, who you are, what you do and fill them in?

I’ll give you a very short synopsis. I was a carpenter and I then became a pastor. I then walked away from the faith. I decided I wanted to do business, make money and not live in a small little box. I started investing in real estate, built a big real estate investment firm. I started teaching that and that’s what I do now. I teach people how to raise private money and level up their life. That’s it in a nutshell.

There are going to be a lot of people that read this and they’re like, “I’ve heard that you can make lots of money by real estate stuff and go to these seminars. Isn’t it a scam? Is that I’m just turning up, giving somebody a load of money to learn about real estate? I’ve got to go out there and try to make it work, but it won’t like I got to pay all my money to somebody.”

That’s anything in business. If you think you’re going to show up and pay somebody a boatload of money and it’s going to work, it’s not going to. A bunch of people are making a lot of money in real estate. Some people are doing it. What are they doing? I happened to be the person that’s raised over $45 million for my deals. I’ve done over 700 flips and owned 300 doors. I have the right recipe to have success in this and has created a very quality lifestyle for me. I show people exactly what I do and I still do it to this day. I flipped property to this day. I buy apartments still to this day. Like anything, check who you’re learning from. Did they do it way back when and they don’t understand it anymore or are they still doing it?

PHP 7 | Power Of Real Estate
Power Of Real Estate: Before you pay somebody to teach you real estate investing, check the last time they made a deal.

 

I’m going to tell you a little bit something about my life when I was younger. When I was 24 years old, 25 years old, I dabbled as a real estate worker. I worked in real estate for a couple of years, because I was trying to do something to stop being a janitor. During that time, I helped so many people build up their real estate empires. It’s not even funny. I was finding good properties for people, selling them to developers, watching them flip them. I remember I would help people buy an apartment for $175,000 and they would sell it for $350,000. It was crazy. The whole time I wanted to get into real estate and even though I was making good money as a realtor, I could never seem to get that deposit together to get that property to flip it. Can somebody do that? Is that possible or do you need to have a boatload of cash in the bank to be able to do this?

Here’s the thing I like to tell people. It does take money to make money in real estate but it doesn’t have to be yours. In business, you want to have a specific niche. My specific niche is raising private money, teaching people how to do real no money out of their pocket deals. If the success stories of my students alone are evidence enough, then I could rattle off name after name of guys that joined my group a few months ago and have already done three deals with no money out of their pocket. I could go on and on. It does happen.

I know there are going to be doubts in reading to this. This is one of the reasons I wanted to talk to you because I know you’re the real deal. I know how good you are at this. There are going to be a lot of people reading this that want to start doing it. I’ve got a friend of mine who is one of my clients. He’s a financial stockbroker. He makes a ton of money on the stock market and he dabbled into real estate and he got disheartened very quickly. He didn’t study with you, which is probably his mistake. For some that don’t believe, they’re scared of doing this or they’re worried about it, what psychological hack could you give them in their mind to at least get them to be open to this concept that they could do something with no money down? What could be some steps they could take to move forward to be able to do this?

There was a statement I heard early on. That was a statement that held me back and I thought if it’s so good, why isn’t somebody else doing it? We’ve all heard that. If it’s such a good deal, why isn’t anybody else doing it? I had a mentor at the time say, “You are that somebody.” That instantly transported me into the, “Why couldn’t I be that somebody? Don’t I deserve it? Of course, I deserve it. Did I not put in the reps to learn it and to work it and have I been chasing and finding deals? Yeah, it’s been me.” Why can’t this be the deal? That was the first thing. When I think of psychology hacks, I think more of perspective shifts or mind shifts. I’m sure that you probably feel the same way. It’s like, “What if I saw that a different way?” Another thing for me, when I first got started, all I could look at with other people and say probably like a lot of us. I said to myself, “If that person did it, then I should be able to do it because frankly, I look smarter than that person.” Have you ever felt that way? “If that guy can get that girl or that guy can have that successful business, why can’t I?” I’ve always believed that.

It brings up a good point. It’s something that I often talk about, which is if your first thought is, “I shouldn’t do it because anybody else can do it,” somebody else probably is. It’s much more likely that everyone is thinking the same thing as you. “I shouldn’t do it because somebody else is,” which often means that no one’s really doing it.

Let me piggyback on that because in our world, there are a lot of very competitive markets. I moved to Southern California. It’s a very competitive market and people are like, “I live in a competitive market. What do you think I should do?” I said, “First of all, you need to quit being scared that it’s a competitive market and realize the reason it’s competitive is because lots of people are making money.” Learn what they’re doing and compete with them because there’s lots of money to be doing. There are some ways to get around like maybe branching out a little bit outside of the main competition zone where there’s going to be some leftover like wakes of that competition. The very first mind hack you have to understand is, “Where did all the gold miners go?” The gold mines, that’s where you want to go.

In real estate, it takes money to make money, but it doesn't have to be yours. Click To Tweet

Everyone got that phrase about the gold mine, you don’t make money from going and chasing the gold. You make money from selling the shovels. That’s where the actual craft was made. I liked that with what you’re doing because you’re saying to people that they don’t have to have the money to go and do this. They can provide the way or provide the efforts that will enable somebody else with money to partner with them so that they can both benefit from that.

Here’s the thing, I was the recipient of raising a lot of private money. They would put the money up, I would do the deal. We would split the profits. Now, I’m in the other position where I lend the money so people can go do deals for me because my money can work a lot faster and a lot harder than I ever could. As a lender and this what I tell people or anybody in the real estate industry, “How do you think a lender makes money?” They’ll answer, “Lending money.” Would you think a person that has a lot of money wants to make a lot more money? The answer is of course, yes. The only way they do that is by lending. How voracious do you feel their lending appetite is? Probably pretty great. Then go find a great deal, put it in front of them and watch them froth over it. That’s the mindset I have. I have another mindset too that is a huge hack because money and sex are still almost a hush tone topic in most American families. Wouldn’t you agree?

Yeah, 100%.

This is the funniest thing. I tell people the reason why most of you are afraid to go raise private money is because you feel that you’re going to beg them to borrow something from them. Who wouldn’t be ashamed and feel awkward doing that? What if you switched your mindset to what it is and say, “I am giving this person with money and opportunity to grow their money.” You would walk into that bold as a lion. The psychology hack here is to shift your perspective and say what’s really happening.

It’s funny you say that because I get people a lot that say to me, “My fear of starting a business is that I’m going to be asked to sell things to my family and I can’t.” I always say if what you’re selling is a good deal, it’s a good value and people want it, you won’t have to sell it to your family. Your family will ask you if they can buy it from you.

That’s one of the biggest things people ask me when they come into our program, “Is your method going to be like me going to ask my friends and family?” I say, “No, that’s the last step.” They go, “What do you mean?” I go, “Trust me, if you do what I tell you to do, go where I tell you to go and do the deals the way I tell you to do them, your family will be coming to you saying, ‘What happened to you? What are you up to?’ Then you can have a conversation with them.”

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Power Of Real Estate: When you’re asking someone to lend you money, you are allowing them to grow their money.

 

It’s such a big deal. This is one of the reasons why I like you and the other people that I get on the podcast is you are a self-starter. You’re going out there. You’re crafting your life for yourself and making this happen. I think that’s the key here. Your entire method is about putting the legwork and to find the best deals so that the deals make sense and people want to partner with you.

That’s for sure. One other thing that’s become abundantly clear to me is it has to do with mindset and real psychology hacking. There are a lot of people say, especially when they’re starting a business, they go, “I’m afraid of failing. I don’t want to fail.” I call bullcrap on that and let me tell you why. I don’t think they’re afraid to fail. Certainly, there could be exceptions, but most people are afraid of looking stupid in front of others if they fail, which is a totally different thing. If you’re saying, “I’m afraid of failing,” maybe you will, maybe you won’t. What is the definition of failing? If I said, “Are you nervous that if this doesn’t work out in the timeframe that you hoped or exactly the way you hope, that you might have to answer some glares, rude comments, some people talking about you and you would feel super embarrassed and stupid in front of them?” They go, “That’s actually what I’m afraid of.” I go, “Let’s get to the root of that issue then.” It’s not the fear of failing. You’re afraid of looking stupid in front of people and that is probably a systemic problem that caused all the problems in your life.

I’ve got a way that I deal with this. This came up in my own life but I want to share it with you. We have a program called Launchpad, which is where we train up CEOs to be more successful and to branch out and test new ideas in a way that they don’t have a fear of failure. I call it my 48-hour, three-month, one-year method. The idea is when you start a new project, half of the problem is you don’t know if it’s going to succeed or fail. You have a fear that if it fails, the people around you are going to be like, “You started five projects in the last few years and all of them have failed. What made you think this one is going to work?” That holds people back. They have a fear of trying something new.

Under this method, what happens is you don’t announce that you’re going to start a project to people. Instead, you dabble in the project for 48 hours to see if this is even something you want. The rule is you can’t spend more than $1,000 to dabble. You can take $1,000 and you can buy up training calls so you can buy a program, but don’t buy the most expensive thing. If you decide you want to start a lawnmower service, don’t go out and buy the $3,000 lawnmower, buy the $500 one. Get the cheap thing that will work but won’t be perfect that you can return later. This $1,000 is you’re designed to burn it.

Maybe you don’t make a lot of money and you can only afford to do this once a year. Maybe you make enough money that you can do this once a quarter, but you take $1,000, which would only be $330 a month or something and you put it to one side. At the end of the month, you say, “I’m going to burn $1,000 and a weekend. I’m going to test this project and see what I think about it.” I don’t know what your prices are, but I’m guessing you’ve got a book or something that somebody could give you $1,000 and sit in on a seminar or something they could learn from you for $1,000 give or take.

They can learn way more than that off of my free YouTube videos. I share a lot of what I do because I know that even in sharing what I do, most people want coaching or they want a community around them, supporting them, doing it. I share a lot of my tactics and techniques so they would be able to get a lot from that. I understand what you’re saying and I love that concept.

Let’s say someone said, “I’m going to donate 48 hours of my time to watching every single one of Keith Yackey’s videos on YouTube.com/KeithYackey. They go there and then they spend 48 hours watching. At the end of it, maybe they got $1,000 in budget they can spend on some things that you recommend and that’s fine. At the end of 48 hours, they’ll spend one weekend doing it and they told the wife or the husband or whatever it is, “I’m going to test this for 48 hours and see if I like it.” At the end of 48 hours, if they’re like, “That was boring. I don’t like it.” They’re out.

A person that has a lot of money would want to make a lot more money, and the only way to do that is by lending. Click To Tweet

If not, they then move into the three-month aspect which is now, “For the next three months, I will donate X amount of hours per week to this new thing.” Maybe that’s every weekend for three months. Maybe it’s one evening a week for three months. Maybe it’s every evening and weekend for three months. It’s up to them. They are giving themselves three months to prove that this works. Maybe they’re going to find a good deal within three months or if they’re following your method. Maybe they’re going to give themselves three months to launch their lawnmower business or whatever it is they’re going to do. They’ve got three months to do this. At the end of three months, they evaluate it and they ask themselves two questions. One, “Did I make money from it? Even if I didn’t make back the money I put into it, did I at least make $1 to prove that there’s money in this?” Two, “Do I still enjoy it?”

If the answer is no to either one of those questions, then they’re out. There’s no stress or harm because they say to their partner, “I’m only going to test it for three months and see if I even like it.” You can bring that up with your partner in a discussion or your family or whoever it is and say, “I’m going to give this a go for three months. I’ve got a deadline here. On that date, I’d like to sit down and have dinner with you. We’ll discuss if I enjoy it, if I make money, where I am and what I want to do.” At the end of the three months, if it was a yes to both questions, they could make at least $1 from it, so they proved there was money in it and they enjoyed it, then they make a commitment, “I’ll do it for a full year and at the end of the year, I will re-evaluate again.” That’s my basic psych hack for testing out new models.

It’s something very similar that I tell people when they join our program. I say most people want to put the minimum effort in and get maximum results out. I’m not talking about hacks. I’m not talking about efficiency. I’m not talking about those things. I’m talking about if you’re going to half-ass something, expect to get a half-ass result. I’m talking about your effort and your mindset of what you’re going to put into something. I tell people, “If you want to get the max out of this program in the next 90 days, give me your max effort. Watch the modules and do the things I tell you to do.” Once you say, “I’m going to do this for 90 days,” a lot of people don’t give it everything. I liked that you said, “I’m going to give this everything I’ve got or I’m going to at least delineate with my family. Every Thursday night or every Saturday morning, I’m going to be doing this.” I don’t think most people do that. I love that you encourage people to do that. It’s the same thing I encourage people to do with my program.

It’s a no-brainer. If someone is reading this and thought, “I like the idea of making some money in real estate.” Rather than thinking, “I’m going to become a millionaire,” how about you think, “I’m going to donate every weekend for three months to train this, doing it and giving my all every weekend.” See at the end of the three months like, “Do you enjoy it? Was it good? Did it work?” If you’re putting the time and energy in, I can’t imagine anyone who follows your model wouldn’t see some results, especially if the low-hanging fruit is to spend one weekend watching every video and taking concrete notes and maybe testing some of the stuff. It’s such an easy in. One of the best pieces of advice I ever got in real estate was from the very first person that advised me. He was a real estate developer when I was working as a realtor. He said to me, “Adam, God stopped making land and when he stopped making land, it means it’s always valuable.”

I love that you share that with people. This is so interesting. That’s a psychology hack that you shared when you said, “Rather than I’m going to make $1 million, I’m going to donate every weekend.” When you make a donation, your expectation is way lower than, “I’m trying to change my family’s financial legacy forever.” It lowers the “perceived risk” that they’re taking. They’re like, “I’m going to donate every weekend to figure this out.” How many people donate themselves to church or religious activities and to other stuff that years down the road they go, “That was rubbish. I’m not sure why I did that,” except that in the doing of it, it creates a better person. They grew themselves by doing that donation.

You look at this. You and I are both millionaires. We’re successful and I always say to people I don’t wake up every day thinking, “How can I make $1 million or how can I be a millionaire?” That’s not where my heads at. My head is always at, “What are the tasks I have to do to continue to grow and improve?” That’s how it started. The very first time I started making money, it wasn’t because I was like, “I want to make $1 million.” It was, “What do I need to do to grow and improve? How can I continue to add value and be a better person?” The more I focus on that, the money was a side effect. Of course I studied it, I learned sales processes and all these other things, but I was never learning sales processes to get rich or to become a millionaire. I was learning sales processes because if you want to be good at sales, you have to learn sales processes. If you want to have a business, you have to get good at sales.

I have an interesting question for you. I know that our business model is pretty similar on the coaching end or at least I think it used to be. At a schedule point, fill out an application then have somebody live jump on and do a strategy session and then sell them into a program. I don’t know if you still do that anymore, if that’s something that you used to do.

PHP 7 | Power Of Real Estate
Power Of Real Estate: Being in sales is not all about money. It’s about serving other people and being a better person in the process. Money is just the side effect.

 

We still do it largely, but not the only one because since we spoke, I’ve got three different businesses now. I’ve got one that doesn’t use that model.

In that model, when you’re first learning sales, you’re like, “This is a grind. This is tough.” It’s like surfing. At first, it’s hard. When you suck, it’s not that fun. When you get good, it becomes fun. That’s the same way with sales. At first you’re like, “They said something I didn’t know how to respond to,” then you get good at sales which ultimately is, “How can I serve this person and get past their fear and into transformation?” It’s less about the, “Can I make a bunch of money on this?” That is, “Can I help them move down their path to life with more ease and more grace?” What happens along the way is you become a different human being and it becomes a lot more fun.

I love that you said that because it’s so true. When I sell, I don’t ever feel like I’m selling. If I’m on the phone with someone, because we don’t cold call, we’re only talking to people that phone us and say, “I’m interested.” When somebody phones me, I know one thing about them and that is they are already interested in learning from me. That’s why they phoned, otherwise they wouldn’t pick up the phone or at least they have a problem that they believe I can solve. The entire focus in my phone call is not selling them. It’s working out what the problem is, working out what the solution is. Once I’ve worked out the solution and I know the right route for them, it’s asking them, “Do you believe I’ve got this right? I feel that this is the solution for you. Do you agree?” It’s a discussion about whether they agree that I’ve solved the problem or not. We keep discussing and they keep working with me until we get to a mutual agreement that this is the right solution.

Even with the fee, it will be the same thing. We will discuss the fee. Of course, they want it for free but at the same time, they’ve got to understand that they’re buying my services, my coaching, my experience, my time away from my children. In the same way that they want it for free, I want it for an insane amount of money because you’re taking me away from my kids. We will have this very genuine discussion about what my time is worth. That’s factored into how many other people want that time combined with what is the result worth to them. If someone pays you $100,000, which sounds astronomical, but they make $1 million at the end of the year, there is no investment better in the world that you can make. It was Warren Buffett himself that said, “The best investment you can ever make is in your own education because it will come back at you time and time again over the rest of your life.” That’s the key. It isn’t what we spoke earlier about don’t sell to your friends and family, but it’s don’t sell to anyone. Instead of sales, focus on helping people and know what your worth and know what the result is worth.

There are two questions I actually want to ask you. When it comes to psychology hacking, I know there was a point in time where my business was so constant and so dependable. It was making me a good chunk of dough more than most people make in a month in a day. I remember freaking out thinking, “What if this stops? I can’t believe I’m making this much money. Am I worthy of this?” I literally ran into a wall and I had to address, become aware and work through the fact that, “Keith, it’s okay. You’re worth this money.” Did you ever go through that or have you ever talked with somebody and had to walk them through what I’m describing?

Not only did I go through it. I went through it first back when I was a pro dating coach. I find it very difficult to charge because I felt that I knew this knowledge myself that I should give it for free. I hired a coach to help me learn to charge for it. It was simple. Someone said to me, “Do you believe you’re the best?” I was like, “I believe I’m better than most people out there.” He’s like, “If you charge less than somebody who’s worse than you, are you doing your customers a service or a disservice?” I was like, “I think I’m doing them a service.” He’s like, “Really? When someone’s got to choose who to go through, are they going to go to the cheap place or the expensive place if they want the best?” I was like, “They’re going to go to the expensive place because people equate expense with value.” He’s like, “You’re advertising yourself as one of the worst, even though you believe you’re one of the best. Your pricing has to go up.”

That was a big mental shift for me when I realized I always had to price myself above everyone else. If everyone else started increasing their prices, I had to double. That was the first thing. The second aspect to that was when I was helping people with this and breaking through that because obviously, we’ve got the business aspect that we help people with sales and business and everything. When it comes to helping others through it, I’m like, “Do you want to be motivated to help your clients or not motivated to help them? Would you be motivated if you got paid more or would you get motivated if you were paid less?” They’re like, “I’d be motivated if I got paid more.” “If you were motivated, how much would you help them go above and beyond the call of duty to make sure that they were happy?”

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You deserve to be paid a significant amount of money. In your case where you’re talking about having consistent clients, it’s more than that. Those consistent clients are consistent experiences. Every time you help someone, you’re improving and getting better. The more you do it, the better you get, the better quality the next client gets. As you continue to improve, you are worth more, you are better and you are offering a better service. If you’re not increasing your prices, then you absolutely deserve to keep getting what you’re getting and you should probably be improving your prices because your skillset improves.

I love all that and those are such good nuggets too. Back in one of the things you said about Warren Buffett saying you’re the best investment. One of the things I say to people when I’m doing strategy calls with them is everybody has heard you should invest in yourself. Something I say and this might resonate with the readers here and get emblazoned into their brain is you will make more money for yourself than any apartment building you buy ever will. I believe that because they’re the ones deciding which more apartment buildings to buy, which houses to flip, which investor to go talk to. We forget that we are the thing that makes all this happen. Why wouldn’t you want to get a better skillset? Why wouldn’t you want to understand sales, which I think is empathy and problem-solving at its nth degree? Why wouldn’t you want to know that? It’s going to help you not just get paid but get laid and have better friendships and everything.

It blows me away. I was talking to somebody about this. They were deliberating on whether they should sign up for our $7,000 training or they should leave the money in the bank. It was a legitimate question. He was like, “If I leave the money in the bank, I know that at the end of the year, that interest will give me more money.” I was like, “I understand that angle. I get where you’re coming from but how much interest would you get?” It’s less than $50. I was like, “Now ask yourself if you spent that $7,000 not necessarily on me, but on learning something. Let’s say you wanted to become a yoga instructor and you spent $7,000 learning to become a yoga instructor. How much would that make you?” He’s like, “Yoga instructors don’t make a lot of money.”

I was like, “That’s right, but if you have a class of ten people paying $10 each, that’s $100 a week for one hour of work. At the end of a month, that’s $400. If you multiply that out through the end of the year, you’re making about $5,000 on your $7,000 investment. Granted, at the end of the year, in the bank, you’d have $7,050 versus the $5,000 you have now, but it all changes in year two. In year two, assuming you don’t grow and expand and you only have ten customers with no improvement, it’s now $10,000 versus $7,100. In year three, it becomes a joke. In year five, it was the worst investment you ever made putting that money in the bank. You’re right, you still have to act and you have to risk, but the growth is exponential.”

That was a great walkthrough. I like that.

It’s so important. Obviously, the guy signed up and he was like, “I’m excited. I’m going to do this.” I tell people I get it. I do understand the value of having some money in the bank. Somebody gave me a great piece of advice which is, when it comes to savings, you want enough money in the bank to keep you floating for three months in case you lose your job. That’s the minimum that you want. On top of that, you want to have a 401(k) or what have you, and then some other investments in stocks that you’re putting into on a regular basis. On top of that, once you have that going, then the rest of your money, why not put it into your own education and growth? Look at people like Elon Musk and how much money he’s spending into research. That’s not even education, that’s research. That’s attempting to learn at the forefront, pioneering new things. The greatest people are educating themselves without teachers all day, every day. We are blessed that we can hand them some money and be educated by teachers.

Think about Amazon and Bezos spending all that money on the infrastructure so that people could order off of Amazon and have it the next day. Nobody had ever done that. I don’t know about you but I order almost everything on Amazon. Even within a day or two, I forget that I ordered it and it shows up like, “Yeah, I ordered that. I’m glad that I have that right now.” He invested vast amounts, which I think is another psychology hack that people need to be reminded of. It’s not even going to sound like a hack when I say it, but I don’t think very many people understand the time lag between cause and effect. Oftentimes, the effect of something doesn’t typically happen until about maybe 60, 90 days down the road.

I’m not talking about something instantaneous like, “Love, do you want to have sex?” and she says no. I’m talking about like when you invest in yourself, you start to learn or you invest in something or you do an action consistently for 30 days that the actual effect shows up 60, 90 days down the road, but most people quit and forget about it. They never know what caused the effect. There’s a whole cause and effect loop because our memories aren’t that great when it boils down to it. What did you eat last Tuesday morning for breakfast? Unless you have a scheduled plan, you probably don’t remember.

PHP 7 | Power Of Real Estate
Power Of Real Estate: Sales is about empathy and problem-solving. Get better at these skill sets and you’ll be richly rewarded.

 

I eat the same thing every day, but it’s funny you say that. Most people’s memory isn’t there and that’s why I do things exactly like I eat the same breakfast or I do the same thing over and over again because I want my decision-making power to be left open for trying new things. I don’t trust my memory. I know that I’ll forget things, including eating breakfast if it isn’t organized. I’ll put things in practice. What I want to do is leave people with a challenge at the end of this and ideally one last psychology hack from you. If you wouldn’t mind, give us one other thing. If there is one psychological hack that you use yourself that helps make you successful or a little tweak you can use to grow your business or something, what would it be?

Go do something that you’re a little bit nervous of. Not definitely afraid of, but a little bit nervous. For me, it was stand-up comedy this last couple of years. There is something powerful. I’m going to say it this way. I don’t know if it’s going to come out like a hack or not, but maybe you can help me interpret it this way. It’s simple. There comes that moment and you know exactly what I’m talking about, Adam, when you’re about ready to go on stage in front of a bunch of people. You feel more alive at that moment that the wings might fall off this thing. We could come crashing down or this thing could soar epically beautiful and I could experience elation beyond anything. I think that we don’t do that much anymore in our culture, in our society. If there’s something that people could do to feel that thrill and rush, it would make them more alive. Ultimately, the hack is you’d realize it’s not that big of a deal. You’re making most things way bigger of a deal in your mind than they are in real life. The only way you can come to that realization is by going through and doing some of these things. If you go up and speak right now, you don’t get nervous probably like you may first have.

That’s so true and you learn how to not do that.

It takes the uncommon to make it a little more common, which makes you a little more extraordinary.

I always say the only way to build confidence is through experience because that’s true confidence. Here’s the challenge I’m going to give our audience and I think this is important. If you tuned in and you read this particular episode, you must have had some interest in wanting to learn what Keith had to say and maybe you’ve dabbled the idea of wanting to get into real estate investment. I challenge you, go to Keith’s YouTube channel, YouTube.com/KeithYackey and watch the free videos. Take maybe not two days, take one day. If you like it at the end of the day, do the second day. Make that micro commitment to at least learn what’s going on. If nothing else, you are now more knowledgeable about real estate. You now know what people are talking about when they talk about having these conventions and these seminars and everything. Maybe it will inspire you to take the leap and spend the next three months dabbling it and see if you can find a great deal. If you can find a great deal, then you’ve probably got somebody that wants to give you some money to go in it with you. Who knows, that might be the best three months you’ve ever spent. Keith, thank you so much for taking the time to come and join us.

It’s such an honor. I adore you. You are one of those likeable guys in the world. Anytime to hang out, I’m always in.

I appreciate you. Everyone, thank you so much.

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About Keith Yackey

PHP 7 | Power Of Real EstateKeith is the founder of Private Money Pro and creator of the “Private Money Process,” a step by step system to raising all the cash for your real estate deals. The devastating loss of his mother to cancer when she was only 56 years of age served as a wakeup call to Keith on the brevity of life and how it should be lived without regrets.

With this in mind, he went from nothing to raising over 45 Million dollars in just 7 short years. Keith is the preeminent expert when it comes to raising private money and is now one of the most sought after Real Estate Instructors in the Country. Keith has had the privilege to share his money raising insights to MLB Players, NFL studs, Highly Decorated War Heroes, Single Moms and Dads, Reality TV stars, Actors, Singers, Models and Preachers alike.

Having spoken to multiple thousands of people on the biggest stages in the real estate world, his homespun and humorous way of conveying complex truths into simple language has earned him the reputation as the ‘realest man in real estate’. Keith says it how it is, and an incalculable number of people have him to thank for the tremendous results they have experienced by using his methods.

All of his teaching can be found at http://www.keithyackey.com/

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